collection
The Core Six
Six foundational strategies for bids, budgets and wasted spend.
Using this collection
Review the existing rules on your account first. Choose the strategies you need, preview their matches and save them disabled. You decide when to enable each one.
Source and installation details
- Collection
- 8 items
- Item ID
- core-six
In this collection
templateAdaptive Budget Management
Raises and lowers daily budgets so campaigns get enough spend to learn without wasting the rest.
Changes budgets
templateDynamic Bid Management
Moves each bid toward your Target ACOS in small steps, with a cooldown between changes.
Changes bids
templateImpression Recovery Boost
Raises the bid on a proven keyword when its impressions fall well below their usual level.
Changes bids
templatePause underperforming keywords and targets
Pause keywords and targets that meet your spend and performance criteria.
Pauses
templateProduct Ad Waste Elimination
Pauses product ads that have spent enough to show they are not selling efficiently.
Pauses product ads
templateSearch Term Waste Elimination
Adds negative keywords for search terms that keep spending without selling.
Adds negatives
skill · Setup & supportCheck segments
Lists what automation is running on a profile and what the core set still lacks.
Reads and reports
skill · Setup & supportBuild segment
Builds a new automation from a Library template or a plain description, previewed and saved disabled.
Saves it disabled, you enable