Automate / Segments / New Segment
Segment Logic
ACTION
RUNS
Manual ⌄AI Automation for Amazon PPC
Most PPC tools bolted AI on. We rebuilt around it. Connect ChatGPT or Claude to your Amazon ad accounts — AI reads your data, writes the automation, and shows you every change before it runs on a single campaign.
14-day free trial. No credit card.
Advanced Customization
Explore how Merch Jar's advanced Segments handle complex strategies effortlessly.
Optimize using recent, mid-term, and lifetime data combined.
1clicks(7d) > 10_2and acos(7d) < 20%_3and orders(30d) >= 5_4and orders(lifetime) > 20_5and roas(lifetime) > 4_
Build rich logic that reflects the way you actually make decisions.
1clicks(7d) > 20_2and (_3 acos(7d) > 40%_4 or (orders(7d) = 0 and cpc(7d) > $1.00)_5)_6_7and spend(30d) > $50_8and (_9 orders(30d) <= 1_10 or (acos(30d) > 35% and clicks(30d) > 50)_11)_12_13and orders(lifetime) < 5_14and (_15 roas(lifetime) < 3.0_16 or (spend(lifetime) > $200 and ctr(lifetime) < 1%)_17)_
Filter huge accounts down to precisely the entities that matter.
1state = "enabled"_2and campaign name contains "Main Campaign"_3and ad group name contains "Top Sellers"_4and campaign start date > 180 days ago_5and bid > $0.50 and bid < $1.50_6and cpc(30d) > $0.75 and cpc(30d) < $1.25_7and orders(90d) < 5_8and acos(90d) > 35%_
Choose when an automation runs and how often it checks your account.
1state = "paused"_2and campaign name contains "Holiday Promo"_3and campaign start date < 365 days ago_4and acos(30d) < 25%_5and orders(30d) > 30_
Enterprise-Grade Scale
Access lifetime data to make informed decisions based on your entire advertising history. Analyze long-term trends and performance without limitations, ensuring your strategies are always data-driven.
Retrieve data swiftly, even when working with millions of ads and keywords. Our robust infrastructure ensures efficient performance, so you can focus on optimizing campaigns without delays.
Maintain full transparency into every automated action Merch Jar performs. Track changes with comprehensive logs that show what happened, when, and why—giving you complete control and confidence.
Test your automations before they go live. Preview the effects of your Segments without impacting active campaigns, allowing you to fine-tune strategies with assurance and avoid unwanted surprises.
Stop spending hours manually optimizing campaigns or settling for basic automation rules. Deploy sophisticated strategy templates instantly and see results within weeks.
See how advertisers streamline campaigns and boost profits with Merch Jar's powerful automation.
I was overwhelmed trying to manage my ads. Merch Jar made it easy to optimize without the need for spreadsheets. Now I spend less time managing ads, my ads are more profitable, and I’m reaching my monthly sales goals.
Managing my ads was so time consuming to do everything manually. Merch Jar saves time and money by automating and optimizing ads and makes my business more profitable.
Managing ads used to be a full-time job with thousands of campaigns across multiple marketplaces. With Merch Jar, I now spend just 1-2 hours a week max. That's crazy.
PPC Bid Automation
Ditch the manual grind of adjusting bids. Segments intelligently optimizes your bids in real-time, adapting to ever-changing market conditions. This means you’re not just saving time, you’re spending smarter— translating to a more profitable bottom line.
Explore SegmentsAutomated Keyword Negation
Take the hassle out of keyword management. Smart Campaigns continually monitors search term performance — creating keywords from your best performers, while negating the poor performers. The result? A laser-focused ad budget that puts your money where it works.
Explore Smart CampaignsEasy Bulk Operations
Leave tedious spreadsheets behind. Our Ad Manager consolidates all your advertising data, so you can see every ad group, keyword, and search term in one place. Save custom views, adjust date ranges in seconds, and perform bulk actions — all in just a few clicks.
Explore Bulk ActionsSupport for every Amazon platform — FBA, FBM, Vendors, KDP, and Merch on Demand
Support for every Amazon Advertising marketplace across 21 countries.
Expert help when you need it. Our customer support team is just a click away.
Your data is safe with us, guarded by our industry-leading security measures.
Retain valuable ad data beyond Amazon’s limits, for as long as you're subscribed.
Track every change with detailed audit logs for complete transparency.