Recipe World

/*=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

  over the last 2 days state = effectively enabled

  and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.

  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

  // === LOW ORDER VOLUME ===

(

  (

     (

        over the last 30 days // Date range selection

           orders >= 2 // Order threshold

       and acos > 50% // ACOS Threshold

       )

and

     (

        over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

     )

  )

)

OR

  // === MODERATE ORDER VOLUME ===

(

  (

     over the last 14 days // Date range selection

        orders >= 4 // Order threshold

    and acos > 50% // ACOS Threshold

  )

and

  (

      over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes

  )

)

OR

// === HIGH ORDER VOLUME ===

  (

      over the last 7 days // Date range selection

         orders >= 4 // Order threshold

     and acos > 50% // ACOS Threshold

  )

)

/*=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

  over the last 2 days state = effectively enabled

  and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.

  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

  // === LOW ORDER VOLUME ===

(

  (

     (

        over the last 30 days // Date range selection

           orders >= 2 // Order threshold

       and acos > 50% // ACOS Threshold

       )

and

     (

        over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

     )

  )

)

OR

  // === MODERATE ORDER VOLUME ===

(

  (

     over the last 14 days // Date range selection

        orders >= 4 // Order threshold

    and acos > 50% // ACOS Threshold

  )

and

  (

      over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes

  )

)

OR

// === HIGH ORDER VOLUME ===

  (

      over the last 7 days // Date range selection

         orders >= 4 // Order threshold

     and acos > 50% // ACOS Threshold

  )

)

(over the last 180 days state = effectively enabled and orders = 0)

and over the lifetime orders >= 0 and orders < 6

over the last 3 days // Date range selection

state = effectively enabled

and impressions < 300 // Impression thresholdand

and clicks = 0 // Click threshold. Use if setting impressions threshold > 0

and bid < $1.00 // Max bid threshold

 // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

 // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === Low Profit Moderate Clicks Lifetime ===

(

  (

     over the lifetime // Date range selection

        blended profit < $1 // Order threshold

        and clicks >= 30 // Click Threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === Low Profit High Clicks Lifetime ===

  (

     over the lifetime // Date range selection

        blended profit < $4 // Order threshold

    and clicks > 60 // Click threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

‍

)

/*=== GLOBAL OPTIONS ===

These options apply to all Recipe options.

*/

(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === Low Profit Moderate Clicks Lifetime ===

(

  (

     over the lifetime // Date range selection

        blended profit < $1 // Order threshold

        and clicks >= 30 // Click Threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === Low Profit High Clicks Lifetime ===

  (

     over the lifetime // Date range selection

        blended profit < $4 // Order threshold

    and clicks > 60 // Click threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

)