Features
A Workflow runs the actions you set up (change a bid, set a state, create negatives) against the items in your Segment. The schedule decides when it runs. You can run a Workflow once at a set date and time, on a recurring pattern, or on an advanced custom schedule, all in the time zone you choose.
Scheduling lives in the Workflow panel, next to the action. If you're new to Workflows, read the Workflows overview first, then come back here for the schedule.
The Runs setting controls how often the Workflow runs:
This doc covers Scheduled. Whichever mode you choose, each run re-evaluates your Segment with your current logic and the latest data, then applies the action to the items that qualify at that moment.
Every scheduled run happens in the time zone you select. Pick it from the Time zone field at the top of the schedule.
Once Runs is set to Scheduled, choose one of three schedule types.
Runs the Workflow a single time, then stops.
Use this for a one-off change, like a planned bid move on a launch date.

Runs the Workflow on a repeating weekly pattern. This is the option most schedules use.
For example, check Monday through Friday and set 9:00 AM and 12:00 PM, and the Workflow runs twice a day on weekdays.

Runs the Workflow on a custom schedule written as a five-part expression (cron). Use this when Guided recurring doesn't cover what you need, like specific dates each month or a step interval.
The five parts, in order, are minute, hour, day, month, and weekday. Each field's allowed values:
Each field accepts these patterns:
* - any value, - a list, like 9,13,17- - a range, like 1-15/ - a step, like */2 for every other valueSome examples:
0 9 * * * - every day at 9:00 AM0 9,13,17 * * * - every day at 9:00 AM, 1:00 PM, and 5:00 PM30 9 1-15 * * - 9:30 AM on the 1st through the 15th of every month0 8 * * 1 - 8:00 AM every MondayMerch Jar checks the expression when you save and tells you if it can't be read. The Next scheduled runs list shows exactly when it will fire, so you can confirm the expression does what you meant before saving.

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