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Properties

target acos

IN THIS ARTICLE
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SUPPORTED DATASETS

The desired Advertising Cost of Sale (ACOS) percentage you aim for. Target ACOS is set at the Ad Account level by default and inherited by Campaigns, Ad Groups, and Targets unless a specific override value is set at a lower level.

target acos < 30%

target acos <= 0.3

acos(14d) > target acos * 1.2

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